How to Get Your Videos on YouTube

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With everyone working remotely, there has been a lot of interest in doing more video. If you are going to be doing videos, please check out the Extension IT Video Production Resources page. This page is being kept up-to-date with the latest information and tips for creating engaging videos.

We have received many inquiries regarding creating YouTube channels. Our first recommendation is to utilize the NC State Extension channel for your videos. The more content that we can centralize in one location, the better it will be for our customers. Contact the EIT Helpdesk if you want to get a video on this channel.

If you use the NC State Extension YouTube channel, you will still be able to embed the videos directly into your website.

If you want to create your own YouTube channel, there are several items that you must keep in mind:

  1. Make sure that you are going to have enough content to maintain a channel. Producing videos can be time-consuming and you need to make a commitment if you want to manage your own channel.
  2. If you create your own channel, you must adhere to the N.C. Cooperative Extension brand guidelines. If you are creating videos, video assets for N.C. Cooperative Extension videos are available for helping you with this.
  3. All videos shared on YouTube or any other video service must be closed captioned in accordance with federal and state laws and NC State University policies. Auto-captioning does not meet this requirement. You may use auto-captioning to create your initial captions, but these will need to be edited to ensure that the captions are correct. Refer to EIT”s video on Closed Captioning for step by step instructions for captioning your videos. Contact the EIT Helpdesk if you have questions about captioning.
  4. If you want to create your own YouTube channel, it should be created using an NC State University Google generic account instead of doing it under your own ID. This requirement allows multiple people to have administrative access to the channel. This is important for business continuity if the employee who created it eventually leaves. The EIT Helpdesk can help you with getting your account created. You may also think about moving your YouTube channel to a brand account so that multiple ids can manage the channel.

Video is a great way to communicate with clients, but there is a lot to keep in mind if you want to do it properly. We want good video content for the NC State Extension channel and we are here to help you create it!