How to Reduce Your ActiveCampaign Unsubscribe Rate
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Collapse ▲This article provides best practices for NC State Extension personnel to optimize their use of ActiveCampaign. By focusing on smart campaign frequency, clear branding, targeted messaging, and performance tracking, you can enhance your communication and engagement with your audience.
ActiveCampaign is a powerful tool for NC State Extension, serving as both a customer relationship management (CRM) system and an email marketing platform. To help you use it effectively, here are some key strategies to enhance your communication with your audience.
Optimize Campaign Frequency and Timing
When you send too many emails, you risk overwhelming your audience, which can lead to unsubscribes. A good practice is to limit your sends to one or two campaigns per week. While it’s okay to increase this frequency for specific events or promotions, a consistent, measured approach is best for long-term engagement.
Additionally, consider the timing of your campaigns. Be sure to schedule your messages to arrive during typical waking hours—generally between 9 a.m. and 8 p.m.
Increase Brand Recognition and Sender Clarity
Clear branding is essential for building trust and recognition. In ActiveCampaign, this means more than just a logo.
To maintain brand consistency and a professional look, you should always use the branded email templates provided by NC State Extension. These templates are designed to ensure your communications align with our visual standards.
When sending a campaign, it’s also important to be clear about who the sender is. To avoid confusion, do not use personalization features in the sender details. Instead, manually enter the name and email of the employee who is sending the campaign.
Send Targeted Messages
One of the most valuable features of ActiveCampaign is its ability to send targeted messages. Instead of sending the same campaign to your entire contact list, you can create segments of your subscribers. This allows you to tailor your message to a specific audience, which is much more effective.
For example, if you’re promoting a new 4-H event, you could create a segment of contacts who have attended previous 4-H workshops. You can build these segments using tags with “has at least one of” or “has all of” logic, depending on the criteria you need. If you need a refresher on how to create segments, make sure to check out our Video Reference Library.
Track and Analyze Your Progress
Monitoring your campaigns is crucial for understanding what’s working and what’s not. ActiveCampaign provides robust analytics that you should review regularly. You can track your unsubscribe rate and adjust your strategy as needed. After a campaign has been sent, you can view a detailed report that shows open rates, click-through rates, and other engagement metrics.
The system also automatically applies engagement tags such as “Engaged,” “Idle,” and “Inactive.” By keeping an eye on these tags, you can identify who is actively interacting with your content and who may need a different type of outreach.