Trends and Data From 2017 for Extension Websites
North Carolina Cooperative Extension had our most impressive year by far on the web in 2017. After we refreshed the look and feel of our sites in the fall of 2016 (see the redesign highlights), our traffic increased 40% in 2017. We also started doing monthly Google Analytics reports this past August. The reports which are linked on this page.
We have now served more than 30 MILLION PAGEVIEWS since transitioning our sites to WordPress in the summer of 2012.
Our Email Lists Continue to Thrive
Despite only adding one new list to our ecosystem in 2017 (for TurfFiles), our subscriber count ballooned nearly 80%. We now have more than 10,000 subscribers actively receiving email notifications every time we post something new!
What Did Users Search For?
The same key terms continue to persist (from past years) in our top 10 searches for 2017 (jobs, soil testing, master gardener, and summer camps), though the order has changed slightly.
|soil test||soil test||soil testing|
|employment||soil testing||soil test|
|soil testing||jobs||one stop shop|
|growing damson plums||one stop shop||master gardener|
|master gardener||Soil test||jobs|
|soil test results||soil sample||plant sale|
|summer camp||summer camp||canning|
The Top Ten Visited Posts of 2017
- When is the Best Time to Use Weed and Feed Fertilizers?
- What Is Making Webs In My Tree?
- Why Does Moss Grow In Areas Of My Lawn And Not My Grass?
- NC Tree Identification
- Does Your Lawn or Garden Need Lime?
- Pruning Knock Out Roses
- Why Are My Squash Rotting?
- Ten Most Common Trees
- How Do I Prune Crape Myrtle?
- Advantages of Crop Rotation
We added 439 Factsheets in 2017
Many of these are still in “draft” status, but will soon be published after they pass review by an Extension Specialist. The migration of TurfFiles to our Extension ecosystem (which will launch in January 2018) helped contribute more than 200 new factsheets.
Note: numbers have been adjusted to account for a recording error discovered in March 2017
Top Ten Factsheets Viewed in 2017
Together these ten factsheets accumulated 340,000 pageviews in 2017.
- Plant Propagation by Stem Cuttings
- Grafting and Budding Nursery Crop Plants
- 1. Soils and Plant Nutrients
- Central North Carolina Planting Calendar for Annual Vegetables, Fruits, and Herbs
- 9. Lawns
- Training and Pruning Fruit Trees in North Carolina
- Plant Propagation by Layering
- Coccidiosis, the Most Common Cause of Diarrhea in Young Goats
- Plant Propagation by Leaf, Cane, and Root Cuttings
- Growing a Fall Vegetable Garden
Overwhelmingly Positive User Feedback (again)
Our ‘Was This Content Helpful’ widget (that appears at the bottom of every page and post) tallied 30,309 votes in 2017. That’s up from 18,791 votes last year.
|Yes, It Was Helpful||15,785 (84%)||25,658 (84%)|
|No, Not Helpful||3,006||4,651|
Note that these yes/no votes apply to all of our content, some of which is a year or more old. For posts written in 2017, the feedback tallied was 94% YES.