This phase of the ADDIE model involves comprehensive planning of the curriculum structure to precisely meet the learning objectives. Choose suitable instructional strategies, media, and materials that align with the course's goals. For instance, for a course aimed at improving problem-solving skills in engineering students, the design might integrate interactive simulations, real-world case studies, and collaborative projects.

During this stage, the content is organized into a coherent sequence, and detailed planning of chapters, modules, or units is created. Assessments are also carefully designed to align with learning objectives, using methods like scenario-based questions that challenge students to apply their knowledge in practical contexts.

The overall course layout is finalized, considering the delivery mode—whether it’s in-person, online, or a hybrid approach. This includes the strategic use of digital tools and learning management systems to enhance learner engagement and accessibility. The result is a detailed blueprint that outlines instructional methods, course content, assessment techniques, and the technological infrastructure required.