What’s the Best Time to Post on Social Media?
Earlier today Scott McCollum, Mike Vysocka, and Cameron Lowe presented on Social Media in Extension (you can view the full presentation online at http://go.ncsu.edu/sme). We wanted to share the highlights from the talk below.
What type of content should I be posting and when?
|Platform||Best Content to Post / Used For||Best Time to Post
(note: you can schedule posts using tools like Buffer)
||As soon as it happens!|
||Weekdays 12-3 p.m. and 5 p.m.|
||Weekdays 2-4 p.m.
Weekends 9-11 a.m.
||Friday at 3 p.m.
Saturday 8-11 p.m.
||2-3 p.m. Monday and Thursday
8-9 p.m. Monday and Thursday
||1-4 p.m. Thursday & Friday
12-1 p.m. Weekends
Other Tips & Best Practices
Link from one social media account to another (think “cross pollination”). Example tweet: “We’re going to make a big event announcement on our Facebook page later today.” This ensures folks following you on one social media platform are aware of your presence on another and are more likely to follow you there as well.
Don’t give it all away. If you tweet “John Brown wins 2016 Farmer of the Year award [link]“, you’ve already told the user everything they need to know about the story and they are less likely to click through to read your post. To encourage the user to click through you might be a little more vague and tweet “24-year-old farmer wins prestigious award for the first time [link]“.
A picture is worth a thousand words. Seriously, the #1 piece of feedback that comes in through the site is typically referring to a well-written article that simply didn’t include a picture.
Engage with your users. You don’t always have to post something informational, remember it’s Social Media. You can have fun with your posts, say something like “Ok, time to send your pictures in, who has the greenest lawn this year?” You might be surprised at who’s listening.
Leverage your own data whenever you can. Use Facebook Page Insights and Twitter Analytics to study your own account and audience to determine when the best times to post are, your mileage will vary. Tools like Buffer, TweetDeck (Twitter only) and Hootsuite can help you schedule posts for late at night or weekends when you might be out of the office.
If you only have time for one platform, use Facebook. Our Extension Facebook accounts tend to garner the most interaction from our users (often 13 times more than Twitter). The reason is that Facebook is a trusted community of friends and Extension is a trusted source of information (particularly in 4-H, Local Food, and Family & Consumer Sciences).